(Case Study)
Overview
Between March 29 and August 26, 2025, Goodfellas Recovery & Breakdown LTD, a Birmingham and Solihull-based emergency vehicle recovery provider, achieved a dramatic uplift in online visibility
impressions in Google Search Console
0
clicks with an average CTR of 2.7%
0
minute engagement time
0
new users
0
%
(Case Study)
Challenge
- High Competition – Birmingham’s recovery market is crowded with players like
JP 24Hour Recovery and national chains. - Low Initial Visibility – Minimal organic traffic due to weak content and unoptimised pages.
- Brand Reliance – Traffic was dominated by branded queries, limiting exposure to new customers.
- Mobile UX Issues – Pages loaded slowly on certain devices, alienating a mobiledriven audience (65 clicks came from mobile).
- Seasonal Fluctuations – Demand spikes around weather and holidays made consistent growth difficult.
- Boost Local SEO Visibility – Rank for high-value queries like “breakdown
recovery Birmingham” - Drive High-Intent Traffic – Grow sessions on service pages such as Towing
Services and Accident Recovery. - Improve Engagement – Lift engagement time above 3 minutes and reduce
mobile bounce rates. - Strengthen Brand Authority – Build trust through backlinks, reviews, and
Google Business optimisation. - Generate Leads – Increase calls, quote requests, and “Send Location” button clicks.
(Case Study)
Solution
Technical SEO
- Fixed mobile speed and responsiveness issues
- Improved crawlability and internal linking
- Added schema markup for services and FAQs
On-Page Optimisation
- Refined meta titles, descriptions, and headers with location-based keywords
- Built dedicated service pages for towing, accident recovery, and vehicle
transport - Strengthened cross-links between homepage and deep pagesTechnical SEO
- Fixed mobile speed and responsiveness issues
- Improved crawlability and internal linkin
- Added schema markup for services and FAQs
Content Strategy
- Introduced FAQs addressing customer pain points
- Created keyword-rich service descriptions
- Planned blogs like “What to Do After a Breakdown”
Local SEO Growth
- Optimised Google Business Profile with images and accurate categories
- Enhanced local citations in directories (Yell, Bing Places, AutoInsider)
- Drove 50+ new reviews during campaign
Authority Building
- Secured backlinks from automotive blogs and regional business sites
- Amplified organic social posts to support brand awareness
(Case Study)
Results
- 4,300 impressions & 116 clicks
- Top rankings for branded and local terms
- 5-minute engagement time and 99.3% new user acquisition
- This campaign has laid the groundwork for long-term dominance in Birmingham and Solihull’s recovery market.
- With continued focus on content, local SEO, and UX, Goodfellas is on track to become the #1 vehicle recovery brand in the region.